', Maxwell follows that intro with four gently danceable cuts, including the Ware co-write Sumthin Sumthin' originally titled Hot Chocolate, the track has, the albums most aggressive bass line, whipping and wriggling and popping and the single Ascension (Dont Ever Wonder), co-written by Shur and originally titled XXX., Ascension sold more than a million copies, and its not hard to understand its allure: Theres the gliding economy of the groove, which seems to walk on water; the reckless falsetto run from Maxwell that opens the song; the strangely sticky lyrical construction of the hook, which swings from questioning to emphatic (Shouldnt I realize/Youre the highest of high/If you dont know, then Ill say it/So dont ever wonder); the subtle tumble of drums that precedes the chorus every so often. Therell be no more messaging, people are going to bed. Between Sade albums and tours, Stuart stays quite active in the music world: composing film scores for the Polish Brothers' TwinFalls Idaho (1999),Northfork (2003),The Astronaut Farmer (2006), and Nelson George's TV movie,Life Support(2007) as well as producing and co-writing with various artists, notably Maxwell on his first three albums, and with English singer/songwriter Paloma Faith. Recently, Stuart teamed up with singer-songwriter and multi-instrumentalist Vanessa Bley, daughter of Jazz legend Paul Bley, to form the band,Twin Danger, resultingina unique sound described as "The love child of heroin jazz and seductive darkness. I wasnt so sure that I really wanted to be in the front. L+T: Who are some artists you are interested in these days? Fair Play with Stuart Matthewman 11,735 views Aug 9, 2015 Filmmaker Clive Williams hangs out with music artist / producer Stuart Matthewman (Twin Danger /Sade) to discuss Stuart's. There is always a new story to tell. When I asked Matthewman what he would do differently in marketing if he could do things over again, the answer lay in not underestimating the importance of branding, a failing he has been working to rectify over the last six to eight months. I guess we should start off talking about the new album, Love Deluxe. Like most of the young men Id known in the 80s from soul boys to b-boys Id fallen in love with Sade upon the release of her multiplatinum first album Diamond Life in 1984. Of course, I replied, her pretty face and haunting voice drifting through my mind. Stuart has. Even your organisation doesnt. If youre not enjoying it, it can impact not just on the work youre doing, but also life outside of work. L+T: When you finished recording By Your Side, did you have any idea that it was going to be so gigantic? He doesnt put in so much when were composing; its more Andrew and Stuart. How they try to learn and educate themselves about that problem is where the nuances come in. Stuart is also a member of bands, Sweetback and Twin Danger. Its almost unreal; almost magical. Cookie Notice So were definitely not going to leave it that long. Their work featured instrumental songs and songs with guest vocalists. I think the history is we got kind of the nod of approval from various hip-hop luminaries and R&B stars. Honestly, were a little bit amateur in the studio, the way we work. We were just kind of writing. I wanted the cover to not be my face, Maxwell says. I wish I could take it out on other people. He believes that how marketers measure success has also shifted over the last few years, and his organisation is a great example of this. Teaming with bandmate Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. But, Cherish the Day, I know if I heard it on the radio I would say, God, this is good. Its been eight years now, and Sade still hasnt fully emerged from her music slumber to bless us with a new full-length album. The 100 Best Albums of 2022, The fact that Maxwell felt like an outsider may have made it easier for him to turn away from the dominant mode of the time. Whenever Wherever Whatever, a drum-less Matthewman co-write that sets Maxwell against tense acoustic guitar, is the sets most blatant Sade homage. This means that every time you visit this website you will need to enable or disable cookies again. We were forever butting heads., Now he does things differently. Gina Balarin speaks with IRs Stuart Matthewman. The company, IR, produces software that helps large enterprises monitor, manage and troubleshoot their critical networks and systems. There are the fans of course, the always organic no-formula formula, and how a little Drake goes a long way to brighten Sades day. He knows that if its easier for them to use it and understand it, the brand gets used properly more often, and. But we pretty much approached the album in the way that we always do. He says, Its important to distil your message down to something that relates back to your companys purpose, translates across different markets and is the core of what you do, but allows the nuance to be added in specific markets. How does he do that? His most vital album, Urban Hang Suite helped prove that a prehip-hop R&B tradition could still be creatively and commercially viable at a time when rap was already taking over popular culture. Sade & Stuart Matthewman Discuss Music, Hip-Hop and Longevity. Stuart is an avid cyclist, training and racing with New York race team, RBNY Racing. What I could immediately grasp, I took in. Register for a Program; Jewish Men's Retreat. It was amazing. We want to hear it. The two men ended up working together on multiple tracks that appeared on Maxwells Urban Hang Suite, the singers debut, which turns 25 this week; Maxwell is honoring the birthday with a reissue and a performance at the NAACP Image Awards. Sade: I love when our music is reclaimed to make something new. You have to deliver, even if youre not ready for it. But those two albums are really separate endeavors; Maxwells music is airier and often more dance-floor friendly, pushing past the 95 b.p.m. L+T: Do you think that that preserves the organic quality of the music? Life+Times: What do you aim to do differently with your live sets each time you tour? I love what punk did for the music industry, particularly since it gave everybody different ideas of what the music business could be. (The Roots also helped out extensively on Baduizm.) For the first three numbers, my foot was stuck and I couldnt move. In 2018, Stuart Matthewman, a famed British musician and longtime bandmate of the Grammy-winning group Sade, exclusively revealed to Rated R&B that the legendary band was "working on a new album." . (Ive experienced that before with Sade when theyre scared of putting things out, Matthewman says sympathetically. ' (No.) Im sure people tell you that. Stuart Matthewman started marketing in the mid-'90s and actually changed careers half way. Their self-titled album was released on Decca/Universal in 2015. He reluctantly confides that his breakup with marketing came about partly because of his dissatisfaction with the way companies were doing it at the time. Thank YOU Neil for listening! He is the assistant editor. A guy from the record company came in and said, Its, really beautiful, have you got drums coming in? Theyve been friends and worked together since the beginning of our careers. Stuart Matthewman, also known as Cottonbelly, is an accomplished writer, composer, producer, and of course, Sade's right-hand man; playing saxophone and guitar alongside her since their band, Sade's inception in 1983, releasing ten albums and collecting four Grammy awards along the way. I think people do think of me as this depressed person crying in my ivory tower. So yeah, I think working with Stuart was actually one of the best co-writing experiences I've ever HAD - just because he works in very simple ways". At IR, our corporate campaigns are developed here on a global level but we rely heavily on our colleagues in the regions to run those programs. For all intents and purposes, they thought the industry was done with them. Sometimes the best songs come out when you discuss them less and just let them happen. Yes, I have. And it just seemed like the right song to lead with on that album [Lovers Rock], to go with first. How do you help a global marketing team manage that? Sade: I dont want to be a one trick pony. After coming back to marketing a few years later, hes now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. Try to find people who help you. Stuart Matthewman | Press Stuart Matthewman Collaboration with MaxwelL In this interview, R&B singer Maxwell discusses his latest album and collaboration with Stuart. [2] In 1982, he relocated to London. 1 talking about this. It doesnt matter. He and I both agree that back in the day marketers saw each other as competitors. It may be a bit more subdued with this tour, I mean from the very first date we did in Francethey just went insane! I think its really quite deep, but at the same time its a love song. [laughs] Youre nervous? Matthewman says, Its important for people to understand that the brand isnt a logo or PowerPoint template thats meant to stifle your creativity but the brand is who we are intrinsically. They played really good music, basically. During his teens, he picked up sax and began playing guitar. Some of the songs on here are things I wanted to write about a long time ago. [pause] But, we were talking about Paul. How did he do it? I grew up on a council estate in a village. In 2016, Stuart has kept busy back in his recording studio with several projects underway: co-writing and producing two songs on Maxwell's latest album earlier this year and composing the film score for the movie The Erotic Dreams Of The Chelsea Hotel. Eventually somebody was supposed to replace me, but that never happened. L+T: Over the years with creating this Sade sound, what have you done from a production standpoint to kind of tweak the music as you continue with the times? When you make a record its so concrete, you know? Who is this? The rest of them, I dont know. Although Im proud of them, it was the most that we could do at that time; at that moment in time, we did our best. Trivia (1) Is the saxophonist and guitarist of 80s-present pop group Sade. ' Matthewman recalls. I dont think I was, you know. Many love affairs have begun to a Sade album. The first time I listened to it I heard The Revolution Will Not Be Televised, and I was like, Wow! In fact, thats when I also heard Why Cant We Live Together for the first time. You spend a lot of your life at work. We also learn about the next Sweet \u0026 Lynch album and hear stories behind some of the songs on the new Stryper record, Fallen.For more on Stuart, visit:http://www.sade.comhttp://www.twindanger.comFor more Pods \u0026 Sods, visit:http://www.facebook.com/podssodshttp://podsodcast.blogspot.com L+T: Have you encountered any crazed Sade fans? Two hearts beating as one. No, I wouldnt say that, but Im not a real jazz buff. We wanted to make sure that we really covered songs that weren't expected as well for us to do. I also liked the heavier stuff as well, like Gil Scott-Heron. The greats Donny Hathaway, Marvin Gaye and Sly Stone. Press J to jump to the feed. Basically, Im always late, so I never have time to consider the realities. Were you aware then that your family was different? We played in Rio and the audience there, they just sang along to every song really loudly! He has composed the soundtracks for the movies: Twin Falls Idaho, Jackpot, Northfork, The Double (short subject), The Astronaut Farmer and Life Support. I do think you should think about the fans but hopefully our fans will grow with us. Stuart: Yeah thats because its ourselves as well. The band features instrumental songs and songs with guest vocalists. I wasnt so sure that I really wanted to be in the front. Sade's Stuart Matthewman has revealed in a new interview with Rated R&B that the band have begun working towards a new album. About. After coming back to marketing a few years later, hes now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. Maxwell assembled an unusual group of musicians: not just Matthewman, who recalls that the singer was very enamored with the Sade album Love Deluxe at the time, but also Leon Ware the singer-songwriter-producer, who, in one of the most outrageous acts of generosity in music history, donated a planned 1975 solo album to Marvin Gaye, resulting in the singers I Want You LP and Wah Wah Watson, a guitarist whose rsum included Gayes Lets Get It On and Michael Jacksons Off the Wall. Its one of the key reasons I really enjoy working at IR., Matthewman is philosophical about international marketing. They asked me if I'd like to write a bio for superstar singer Sade. [1] With Sade Adu, Paul S. Denman, and Andrew Hale, he gained worldwide fame as the guitarist/saxophonist of the band Sade. Whether its messing with guitar or reggae bass line or some strange keyboard thing that Andrew might do or snare drums on a song that Sade might want to try. Some organisations focus on leads or marketing qualified leads (MQLs). We were no threat to anybody, but it mightve been different if we had grown up in the city. thank you for posting. We do have those metrics at IR, but we largely use them as leading indicators. I wanted the cover to not be my face, Maxwell says. After coming back to marketing a few years later, he's now looking after a team of marketers for a global software company founded in Australia in 1988 with offices in Sydney, Denver, Washington, London, Dusseldorf and Singapore. Over the five years he has been with the company, its has seen fantastic growth and its marketing revenue has tripled. I was like, Thats the point it starts with an instrumental and ends with a slow version of the same instrumental. Maybe Stuart [Matthewman] or Andrew [Hale] will come from a bassline and then we build on that. Stuart Colin Matthewman (born 18 August 1960), also known as Cottonbelly, is an English songwriter, multi-instrumentalist, and record producer. In 1995, percussionist Karl Vanden Bossche introduced Matthewman to then unknown singer Maxwell. The company. That seems like a marketing ploy thats obvious in todays world, but I was actually scared that something would happen. How long does that formulation of ideas take? I saw in the media how people are mocked and destroyed I didnt have that kind of thick skin., He also worried that he wasnt supposed to make the type of R&B he loved. Theres one that we found out about. Sade: Yesterday I was in my car. After releasing her album Lovers Rock in 2000, Sade wasnt heard again until 2010s Soldier of Love. You wont be sacked. She likes to put out art. You know what I mean? Using the pseudonym Cottonbelly, Stuart released the dub/electronic album, X Amounts of Niceness in 2010 [1] and produced remixes for artists. Last edited on 15 February 2023, at 12:40, "Maxwell Wasn't Sure He Wanted to Be a Star. Flanked by Sweetback, Sade has crafted a sound that not only withstood the test of time, but arrived better with each return. And they dont even speak English! We never think about the record company, we never think about friends or fans, we never think about radio. You are awesome!!! Its not that the song makes you feel sad, the sadness is already there. But everything was very programmed-sounding, Matthewman explains. And thats partly why Stuart and I gathered these insights, and are sharing them with you, readers: because we believe that success comes from learning and sharing. Having a mom from Haiti and a father from Puerto Rico, being from Brooklyn and not the South, I felt like, did I deserve to be part of this tradition? Maxwell says. We carry a pipeline and a revenue target. Sade: Well, my passion for music has never waned. Unsurprisingly, as head of marcomms, a lot of his answers have to do with good communication. The early-Nineties airwaves were packed with fusions of rap and R&B: the whiplash-inducing pleasures of New Jack Swing, followed by sample-driven hip-hop soul, which made cross-genre collaborations commonplace. My mum was a single parent, which was pretty unusual back then. is more subdued, a series of Quiet Storm ballads. Matthewman reflects that although nobody wanted to be the person who runs out the dud campaign, this often manifested itself as competition with everyone you were working with. Its just whatever we feel like. Its quite a responsibility. It opens with The Urban Theme, a vocal-less funk workout that bleeds wah-wah guitar; the track is reprised later on the album in slightly different form, a trick that Gaye used twice on, . I mean, I was there on the edge, but I wasnt that into it. I saw in the media how people are mocked and destroyed I didnt have that kind of thick skin., Maxwell assembled an unusual group of musicians: not just Matthewman, who recalls that the singer was very enamored with the Sade album, at the time, but also Leon Ware the singer-songwriter-producer, who, in one of the most outrageous acts of generosity in music history, donated a planned 1975 solo album to Marvin Gaye, resulting in the singers, Those were just a few elements of what the singer describes as a smorgasbord of cultures flowing into, . I was pretty much one of the lads, but I was an old soul even when I was a child. Its about war and killing somebody. A true player of many musical instruments and amazing writer. Sad, happy, makes you want to dance, makes you feel elated. In the early 1990s, Stuart Matthewman, the writer, producer, and multi-instrumentalist known for his work in Sade, heard a remarkable demo: a ballad that stretched out over nearly seven. I had an older brother who was always very protective of me. I had my little cassette of this album which had been mixed and mastered by Tom Coyne, who has passed away since, a genius mastering guy. The things that most depress you are often the things that you write about. I travel with it and sometimes I look around and cant find it. And America is obviously always an amazing audience. Neither is it surprising that he has helped turn the organisation around from being inward-focused to being an enabler of people by producing marketing that helps prospects solve their problems or that their revenue has tripled in the last five years. When Van Den Bossche stopped by to visit Matthewman later, he brought the singer as well. Hopefully the organisation outlives all of us; but when were here, were the people that live and breathe the brand and we need to project those brand values collectively out to our people and the rest of the world., The new brand is easier to use but, more importantly, employees believe in it. I was like, Its amazing, but it sounds like its already done. And the thing about the way that we write music, the way that we do our songsis that we never set it up like, Oh we should do a ballad now or we need another up-tempo song or we should do this or that. L+T: Have you noticed a change in your audience over time? Sade signed with Epic Records U.K. division in 1984. 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Stuart: Exactly, yeah! Years ago, I think it was when By Your Side, the song came out, and big posters were stuck around New York. He just wears like latex dresses and hell film himself getting ready for the concert like putting on these dresses at home and then kind of films himself arriving at the concert and then hell film himself at the concert. Stuart: Well we have very odd ones. Others you have to manipulate to get what you want out of them so they can say what you want them to say. Sade Adu is hip-hop. You just try to make a record that you like, that you would buy yourself. Do you remember the first time you played live? So I mean yeah we have such a cross-section of people out there. No one was doing crazy smooth-jazz solos.. So when its ready, it will come out., Matthewman tells a funny, yet relevant story that perfectly sums up the expected time frame for Sade to drop new music. Stuart: I think our formula is the fact that we dont really have a formula. The more input you get from smart people, the more success youll have.. Or Love Deluxe, which was maybe more R&B. He says, The key things to me are consistency, flexibility and collaboration with your key stakeholders: thats the rest of your marketing team around the globe as well as sales, service and people speaking to your customers and enablement. He adds that its critical to listen to the people in the regions for the nuances that happen locally and to work with them to make sure the campaign is actually going to land and work. Whatever book I was reading, that would become my entire life. , produces software that helps large enterprises monitor, manage and troubleshoot their critical networks and systems. L+T: When you finished recording By Your Side, did you have any idea that it was going to be so gigantic? I dont think Ive ever really known what romance is. What we were doing was programmed, but it sounded live because we allowed other instruments to breathe and play around the vocals. Did you start listening to jazz at that time? Good questions. In that I could just hum something to him and, though it could seem like a really shoddy idea, he would somehow immediately just play the right chords that would make it sound like something really special. INTERVIEW: Stuart Matthewman and Vanessa Bley are Twin Danger | The Couch Sessions INTERVIEW: Stuart Matthewman and Vanessa Bley are Twin Danger July 9, 2014 by adamascarnegie The past two decades have seen an increase in musical collaborations with artists from seemingly opposing genres. 'Urban Hang Suite' Left Him No Choice", "How Maxwell Captured the Sounds of Timeless Soul on 'Urban Hang Suite': 25 Years Later", "Driver in Fatal 154 Crash Was a Ticking Time Bomb", Stuart Matthewman Career Retrospective Interview from August 2015 with Pods & Sods, https://en.wikipedia.org/w/index.php?title=Stuart_Matthewman&oldid=1139495855, This page was last edited on 15 February 2023, at 12:40. Sade released their Bring Me Home Live 2011 DVD a short while ago, which was a homecoming of sorts for the band and their leader, having toured for the first time in a decade. When it comes to trusting people, I have quite good instincts. Sade: They are getting younger and older. I was quite deprived of music, because my mom wasnt particularly into music. Stuart Matthewman started marketing in the mid-90s and actually changed careers half way. Its not an incredibly professional way of working, the way that we work, so its always going to come out a little quirky. Teaming with bassist Paul S. Denman and keyboardist Andrew Hale, they formed the band Sade. L+T: Amazing! Having that local knowledge gives you something intrinsic in how you approach what youre doing. According to Matthewman, Sade Adu and company have already written . I enjoyed all the answers and details. Its funny, most of the songs I cant tell you if I really like them or not; its really hard to be objective about it. Not everything is going to work., He uses this approach with his team. Maxwell's Waiting Game: R&B Hitmaker Talks Loyalty, Longevity One in particular was Like a Tattoo. That song is about a man who has been in Vietnam, but its not really about Vietnam. Its more about society and culture and their parents.

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